Privacy Policy


Last updated: 11/2/2026

About This Policy

Atom Power Equipment is a division of International Mowers Pty Ltd (ABN 58 628 705 475 7). This privacy policy explains how we collect, use, store, and protect your personal information when you interact with our websites: atompowerequipment.com.au and atomindustries.com (our dealer portal).

International Mowers Pty Ltd maintains a comprehensive privacy policy available at internationalmowers.com.au/privacy. This policy supplements that broader policy with information specific to Atom Power Equipment's operations across both websites.

Our Commitment to Privacy

We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We respect your right to privacy and will only collect, use, and disclose your personal information in accordance with this policy and applicable privacy laws.

What Information We Collect

Depending on your interaction with us, we may collect:

  • Contact information: Name, email address, phone number, postal address
  • Transaction information: Purchase history, payment details, delivery preferences
  • Business information: Company name, ABN, dealer credentials (for dealer portal users)
  • Technical information: IP address, browser type, device information, cookies
  • Communication records: Enquiries, feedback, and correspondence with our team

We will only collect information that is reasonably necessary for our business functions and activities. We do not collect sensitive information (such as health information, racial or ethnic origin, political opinions, religious beliefs, or trade union membership) unless required or authorised by law.

How We Collect Information

We collect personal information directly from you when you:

  • Make a purchase or enquiry through atompowerequipment.com.au
  • Access our dealer portal at atomindustries.com
  • Subscribe to our mailing list or newsletters
  • Contact our customer service team
  • Participate in promotions, surveys, or competitions
  • Create an account on either of our websites

We may also collect information through cookies and similar technologies when you visit our websites. You can manage cookie preferences through your browser settings.

How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders
  • Provide access to our dealer portal and manage dealer relationships
  • Provide customer service and technical support
  • Send you product information, updates, and promotional materials (with your consent)
  • Improve our products, services, and website functionality
  • Comply with legal obligations and enforce our terms and conditions
  • Detect and prevent fraud or other unlawful activity

We may also collect information through cookies and similar technologies when you visit our websites. You can manage cookie preferences through your browser settings.

Disclosure of Your Information

We may disclose your personal information to:

  • Service providers: Third-party contractors who assist with payment processing, delivery, IT services, and marketing (under strict confidentiality obligations)
  • Related entities: International Mowers Pty Ltd and its other divisions for business purposes
  • Dealers and distributors: Where necessary to fulfil orders or provide services through our dealer network
  • Legal authorities: When required or authorised by law, or to protect our legal rights

We will not sell, trade, or rent your personal information to third parties for marketing purposes without your explicit consent.

Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Security measures include:

  • Secure servers and encrypted data transmission (SSL/TLS)
  • Access controls and password protection for electronic databases and dealer portal
  • Physical security for premises where information is stored
  • Regular security assessments and staff training

However, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You transmit information to us at your own risk.

Overseas Disclosure

Some of our service providers may be located overseas. Where we disclose your personal information to overseas recipients, we take reasonable steps to ensure they comply with Australian privacy standards or are subject to substantially similar privacy protections.

Your Rights

Under the Privacy Act, you have the right to:

  • Access your personal information held by us
  • Correct inaccurate, incomplete, or out-of-date information
  • Request deletion of your information in certain circumstances
  • Opt out of direct marketing communications at any time
  • Make a complaint if you believe we have breached your privacy

To exercise these rights, please contact us using the details below.

Cookies and Tracking

Our websites use cookies and similar technologies to enhance your browsing experience, analyse website traffic, deliver personalised content, and manage dealer portal access. You can control cookie settings through your browser, though disabling cookies may affect website functionality and dealer portal access.

Third-Party Websites

Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on both atompowerequipment.com.au and atomindustries.com with a revised "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy, wish to access or correct your personal information, or want to make a complaint, please contact us:

International Mowers Pty Ltd (Atom Power Equipment Division)
Email: sales@atompowerequipment.com.au
Phone: (02) 9810 0194
Address: 9 Fred St Lilyfield NSW 2040

If you are not satisfied with our response to your privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC):

Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

Website Disclaimer

Product Information

While we make every effort to ensure the accuracy of product information, specifications, and pricing on our websites, errors may occur. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice.

All product images are for illustrative purposes only. Actual products may vary in appearance.

Continuous Improvement

International Mowers Pty Ltd maintains a policy of continuous product improvement and development. We reserve the right to modify the design, specifications, and appearance of products without prior notice.

Limitation of Liability

To the extent permitted by law, International Mowers Pty Ltd (including its Atom Power Equipment division) will not be liable for any direct, indirect, incidental, consequential, or special damages arising from:

  • Use of or inability to use our websites (atompowerequipment.com.au or atomindustries.com)
  • Reliance on information contained on our websites
  • Errors, omissions, or inaccuracies in website content
  • Unauthorised access to or alteration of your transmissions or data

Australian Consumer Law

Nothing in this disclaimer excludes, restricts, or modifies any consumer guarantee, right, or remedy under the Australian Consumer Law or other applicable law that cannot be lawfully excluded.

Governing Law

This privacy policy and disclaimer are governed by the laws of Victoria, Australia. Any disputes will be subject to the exclusive jurisdiction of the courts of Victoria.